“Coaching is about enabling individuals to make conscious decisions and empowering them to become leaders in their own lives”

(Wise 2010)


In Life Coaching the coach would assist the individual to find balance and clarity in their own lives. 

The coach will provide a thinking structure in which the client can acknowledge and re-design their own personal goals and develop specific measurable steps to accomplish them.

Coaching is also about bringing positive energy and increasing personal potential, about finding happiness and discovering new areas, bulding healthy relationships and finding self-confidence and emotional balance. 

In Executive/Business coaching the individual coaching sessions address the specific needs and problems of each individual manager by suggesting questions to answer, steps to take and new ways and approaches. The learning process will include self-critical examination, taking risks and reaching goals. The techniques used include positive visualization, constructive goal setting and effective follow through. This is achieved through supporting the client to activate his/her ability to learn, to reflect on his/her experiences and to change life patterns that do not serve him/her in becoming a genuine leader and manager.

Many organizations are also discovering the benefits of Team/Business Coaching.

Team Coaching sessions help high-functioning teams bridge the gap to their next level of success. Coaching gives teams the opportunity to strengthen specific interpersonal, communication, leadership skills, build team cohesion and enhance result orientation. 

Benefits of Using a Coach

Professional coaching brings many wonderful benefits: fresh perspectives on personal challenges, enhanced decision-making skills, greater interpersonal effectiveness, and increased confidence. And, the list does not end there. Those who undertake coaching also can expect appreciable improvement in productivity, satisfaction with life and work, and the attainment of relevant goals.

Increased Productivity
Professional coaching maximizes potential and, therefore, unlocks latent sources of productivity.

Positive People

Building the self-confidence of employees to face challenges is critical in meeting organizational demands.

Return on Investment

Coaching generates learning and clarity for forward action with a commitment to measurable outcomes.The vast majority of companies (86%) say they at least made their investment back.

Satisfied Clients

Virtually all companies and individuals who hire a coach are satisfied.

More information on benefits of coaching can be found in the ICF Research Portal, including case studies and industry reports.

Source: ICF Global Coaching Client Study was commissioned by the ICF but conducted independently by PricewaterhouseCoopers.

Quality of Coaching Service

The coaching service is provided by experienced coaches in compliance with the International Coach Federation (ICF) core competencies: 

  • Meeting Ethical Guidelines and Professional Standards
  • Confidentiality and understanding
  • Establishing Coaching Agreement
  • Establishing Trust with the Client
  • Coaching Presence
  • Active Listening
  • Powerful Questioning
  • Direct Communication
  • Creating Awareness
  • Designing Actions
  • Planning and Goal Setting
  • Managing progress and Accountability